Engaging consumers Through Artificially Intelligent Technologies: Systematic Review, Conceptual Mod

Overview

Authors: Linda D. Hollebeek, Choukri Menidjel, Marko Sarstedt, Johan Jansson, Sigitas Urbonavicius

Publication Date: July 24, 2023

Link: https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21957

Keywords: Psychology, morality, AI, agent, patient, algorithmic bias, blame, ethical dilemmas, value alignment, cooperation, humanization, delegation, AI-mediated communication

Type: Articles/Reports

Summary

While consumer engagement (CE) in the context of artificially intelligent (AI‐based) technologies (e.g., chatbots, smart products, voice assistants, or autonomous cars) is gaining traction, the themes characterizing this emerging, interdisciplinary corpus of work remain indeterminate, exposing an important literature‐based gap.