# Engaging consumers Through Artificially Intelligent Technologies: Systematic Review, Conceptual Mod

## Overview

**Authors:** Linda D. Hollebeek, Choukri Menidjel, Marko Sarstedt, Johan Jansson, Sigitas Urbonavicius

**Publication Date:** July 24, 2023

**Link:** <https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21957>

**Keywords:** Psychology, morality, AI, agent, patient, algorithmic bias, blame, ethical dilemmas, value alignment, cooperation, humanization, delegation, AI-mediated communication

**Type:** Articles/Reports

## Summary

While consumer engagement (CE) in the context of artificially intelligent (AI‐based) technologies (e.g., chatbots, smart products, voice assistants, or autonomous cars) is gaining traction, the themes characterizing this emerging, interdisciplinary corpus of work remain indeterminate, exposing an important literature‐based gap.