# The Problems with Immersive Advertising: In AR/VR, Nobody Knows You Are an Ad ## Overview **Authors:** Brittan Heller, Avi Bar-Zeev **Publication Date:** October 17, 2021 **Link:** **Keywords:** Metaverse, Artificial Intelligence, Augmented Reality, Regulation, Conversational Manipulation, Privacy, Data Collection, Virtual Reality, Corporate Control Immersive Technology **Type:** Articles/Reports ## Summary Imagine five years from now, you’re walking down a street wearing your own mixed reality glasses. They’re sleek, comfortable and increasingly fashionable. A virtual car drives by—it’s no coincidence that it’s the exact model you’ve been saving for. Your level of interest is noted. A hipster passes on the sidewalk wearing some limited-edition sneakers. Given your excitement, a prompt to buy “copy #93/100” shows up nearby. You jump at the chance, despite the hefty price. They’ll be waiting for you when you get home.