# The Problems with Immersive Advertising: In AR/VR, Nobody Knows You Are an Ad ## Overview **Authors:** Brittan Heller, Avi Bar-Zeev **Publication Date:** October 17, 2021 **Link:** **Keywords:** Metaverse, Artificial Intelligence, Augmented Reality, Regulation, Conversational Manipulation, Privacy, Data Collection, Virtual Reality, Corporate Control Immersive Technology **Type:** Articles/Reports ## Summary Imagine five years from now, you’re walking down a street wearing your own mixed reality glasses. They’re sleek, comfortable and increasingly fashionable. A virtual car drives by—it’s no coincidence that it’s the exact model you’ve been saving for. Your level of interest is noted. A hipster passes on the sidewalk wearing some limited-edition sneakers. Given your excitement, a prompt to buy “copy #93/100” shows up nearby. You jump at the chance, despite the hefty price. They’ll be waiting for you when you get home. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://library.xrguild.org/ethical-responsibility/the-problems-with-immersive-advertising-in-ar-vr-nobody-knows-you-are-an-ad.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.