The Problems with Immersive Advertising: In AR/VR, Nobody Knows You Are an Ad

Overview

Authors: Brittan Heller, Avi Bar-Zeev

Publication Date: October 17, 2021

Link: https://tsjournal.org/index.php/jots/article/download/21/10/17

Keywords: Metaverse, Artificial Intelligence, Augmented Reality, Regulation, Conversational Manipulation, Privacy, Data Collection, Virtual Reality, Corporate Control Immersive Technology

Type: Articles/Reports

Summary

Imagine five years from now, you’re walking down a street wearing your own mixed reality glasses. They’re sleek, comfortable and increasingly fashionable. A virtual car drives by—it’s no coincidence that it’s the exact model you’ve been saving for. Your level of interest is noted. A hipster passes on the sidewalk wearing some limited-edition sneakers. Given your excitement, a prompt to buy “copy #93/100” shows up nearby. You jump at the chance, despite the hefty price. They’ll be waiting for you when you get home.