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# The Metaverse: the Ultimate Tool of Persuasion

The article discusses the potential risks of feedback control in the metaverse, highlighting concerns about violating users' cognitive liberty through advanced AI-driven persuasion techniques.

## Overview

**Authors:** Louis Rosenberg

**Publication Date:** 18 October 2022

**Link:** <https://responsiblemetaverse.org/wp-content/uploads/2022/10/The-Ultimate-Tool-of-Persuasion-FTC-Rosenberg-with-letter.pdf>

**Keywords:** Metaverse, AI ethics, decision-making manipulation, autonomy, free will, digital persuasion, cognitive risks, immersive influence, behavioral control, ethical concerns

**Type:** Peer-Reviewed Journals/White Papers

## Summary

The article discusses the potential risks of feedback control in the metaverse, highlighting concerns about violating users' cognitive liberty through advanced AI-driven persuasion techniques.


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