This article explores how avatar identity influences consumer behavior in digital environments, highlighting age-related differences in self-representation and responsiveness to in-game advertising.
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Authors: Kyle Coble, Jay Ratican, James Hutson
Publication Date: 2023
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Keywords: Avatar identity, consumer behavior, digital environments, self-representation, in-game advertising, age differences, virtual consumerism, AI personalization, digital marketing, online influence
Type: Peer-Reviewed Journals/White Papers
This article explores how avatar identity influences consumer behavior in digital environments, highlighting age-related differences in self-representation and responsiveness to in-game advertising. It emphasizes the growing role of avatars in digital consumerism and calls for further research on their impact across platforms and AI-driven personalization.