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# How Avatar Identification Affects Enjoyment in the Metaverse: The Roles of Avatar Customization...

## Overview

**Authors:** Hyun-Woo Lee, Kun Chang, Jun-Phil Uhm, Emmaculate Owiro

**Publication Date:** 2022

**Link:** Hyun-Woo Lee, Kun Chang, Jun-Phil Uhm, Emmaculate Owiro

**Keywords:** Avatar identification, social engagement, metaverse, avatar customization, enjoyment, impression management, digital interaction, virtual identity, user experience, online behavior

**Type:** Peer-Reviewed Journals/White Papers

## Summary

This study explores how avatar identification, social engagement, and avatar customization affect users' enjoyment in the metaverse, using impression management theory. Findings reveal that social engagement mediates the relationship between avatar identification and enjoyment, while avatar customization moderates this connection, providing insights into factors that enhance metaverse experiences.


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