How Avatar Identification Affects Enjoyment in the Metaverse: The Roles of Avatar Customization...

This study explores how avatar identification, social engagement, and avatar customization affect users' enjoyment in the metaverse, using impression management theory.

Overview

Authors: Hyun-Woo Lee, Kun Chang, Jun-Phil Uhm, Emmaculate Owiro

Publication Date: 2022

Link: Hyun-Woo Lee, Kun Chang, Jun-Phil Uhm, Emmaculate Owiro

Keywords: Avatar identification, social engagement, metaverse, avatar customization, enjoyment, impression management, digital interaction, virtual identity, user experience, online behavior

Type: Peer-Reviewed Journals/White Papers

Summary

This study explores how avatar identification, social engagement, and avatar customization affect users' enjoyment in the metaverse, using impression management theory. Findings reveal that social engagement mediates the relationship between avatar identification and enjoyment, while avatar customization moderates this connection, providing insights into factors that enhance metaverse experiences.