The Eyes Are the Prize: Eye-Tracking Technology Is Advertising’s Holy Grail

Overview

Authors: Avi Bar-Zeev

Publication Date: 28 May 2019

Link: https://www.vice.com/en/article/the-eyes-are-the-prize-eye-tracking-technology-is-advertisings-holy-grail/

Keywords: Eye tracking, augmented reality, virtual reality, mixed/extended reality, spatial computing, user privacy, biometric data, informed consent, human-computer interaction, civil liberties

Type: Articles/Reports

Summary

Humans have evolved to read emotions and intentions in large part through our eyes. Modern eye-tracking technology can go further, promising new wonders in human-computer interaction. But this technology also increases the danger to your privacy, civil liberties, and free agency.