LET'S CONNECT IN METAVERSE. BRAND'S NEW DESTINATION TO INCREASE CONSUMERS' AFFECTIVE BRAND...
The article examines how brands can increase consumer engagement and satisfaction by using gamification in the Metaverse.
Last updated
The article examines how brands can increase consumer engagement and satisfaction by using gamification in the Metaverse.
Last updated
Authors: Yousra Bousba, Dr. Vikas Arya
Publication Date: 2022
Link:
Keywords: Gamification, Metaverse, consumer engagement, brand satisfaction, interactivity, novelty, virtual experiences, luxury retail, digital marketing, brand advocacy
Type: Peer-Reviewed Journals/White Papers
The article examines how brands can increase consumer engagement and satisfaction by using gamification in the Metaverse. It explores how factors like novelty, interactivity, and vividness impact consumer experiences in virtual environments. The study finds that gamified marketing activities in the Metaverse enhance brand engagement, leading to greater consumer satisfaction and advocacy. The research highlights the potential of virtual experiences for brands to build stronger connections with consumers, particularly in the luxury retail sector.