Exploring the user-avatar relationship in videogames: A systematic review of the Proteus effect

The Proteus effect describes how avatar characteristics in virtual environments can influence users' behavior and attitudes both in-game and in real life.

Overview

Authors: Kim Szolin, Daria J. Kuss, Filip M. Nuyens, Mark D. Griffiths

Publication Date: 2021

Link: https://www.tandfonline.com/doi/full/10.1080/07370024.2022.2103419#d1e173

Keywords: Proteus effect, avatar design, behavioral influence, gaming disorder, virtual identity, social interactions, psychological effects, VR applications, user experience, digital embodiment

Type: Peer-Reviewed Journals/White Papers

Summary

The Proteus effect describes how avatar characteristics in virtual environments can influence users' behavior and attitudes both in-game and in real life. Research shows this effect can impact various aspects of user experience, including gaming disorder symptoms, physical activity levels, and social interactions, highlighting the importance of avatar design in video games and virtual reality applications.