The Proteus effect describes how avatar characteristics in virtual environments can influence users' behavior and attitudes both in-game and in real life.
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Authors: Kim Szolin, Daria J. Kuss, Filip M. Nuyens, Mark D. Griffiths
Publication Date: 2021
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Keywords: Proteus effect, avatar design, behavioral influence, gaming disorder, virtual identity, social interactions, psychological effects, VR applications, user experience, digital embodiment
Type: Peer-Reviewed Journals/White Papers
The Proteus effect describes how avatar characteristics in virtual environments can influence users' behavior and attitudes both in-game and in real life. Research shows this effect can impact various aspects of user experience, including gaming disorder symptoms, physical activity levels, and social interactions, highlighting the importance of avatar design in video games and virtual reality applications.
