# My Brain Made Me Buy It: The Neuroethics of Advertising - Exploring Ethics ## Overview **Authors:** University of California Television (UCTV) **Publication Date:** 1 September 2018 **Link:** **Keywords:** Consumer Neuroscience, ethics in advertising, privacy concerns, informed consent, consumer autonomy, Nielsen Neuroscience, neuroethics, advertiser responsibility, consumer protections **Type:** Video ## Summary The field of consumer neuroscience, now entering its second decade, is experiencing significant growth as advertisers increasingly adopt its methods to gain deeper insights into consumer preferences and decision-making processes. However, as these techniques push the boundaries of traditional advertising, they raise pressing ethical questions. Issues such as privacy, informed consent, and the potential impact on consumer autonomy have become focal points for discussion. Dr. Carl Marci, Chief Neuroscientist at Nielsen, will explore these ethical challenges in consumer neuroscience, shedding light on the balance between innovation and ethical responsibility. Series: "Exploring Ethics" --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://library.xrguild.org/neurotechnology-brain-tech-and-ethical-challenges/my-brain-made-me-buy-it-the-neuroethics-of-advertising-exploring-ethics.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.