> For the complete documentation index, see [llms.txt](https://library.xrguild.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://library.xrguild.org/neurotechnology-brain-tech-and-ethical-challenges/my-brain-made-me-buy-it-the-neuroethics-of-advertising-exploring-ethics.md). # My Brain Made Me Buy It: The Neuroethics of Advertising - Exploring Ethics The field of consumer neuroscience, now entering its second decade, is experiencing significant growth as advertisers increasingly adopt its methods to gain deeper insights into consumer preferences a ## Overview **Authors:** University of California Television (UCTV) **Publication Date:** 1 September 2018 **Link:** **Keywords:** Consumer Neuroscience, ethics in advertising, privacy concerns, informed consent, consumer autonomy, Nielsen Neuroscience, neuroethics, advertiser responsibility, consumer protections **Type:** Video ## Summary The field of consumer neuroscience, now entering its second decade, is experiencing significant growth as advertisers increasingly adopt its methods to gain deeper insights into consumer preferences and decision-making processes. However, as these techniques push the boundaries of traditional advertising, they raise pressing ethical questions. Issues such as privacy, informed consent, and the potential impact on consumer autonomy have become focal points for discussion. Dr. Carl Marci, Chief Neuroscientist at Nielsen, will explore these ethical challenges in consumer neuroscience, shedding light on the balance between innovation and ethical responsibility. Series: "Exploring Ethics" --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://library.xrguild.org/neurotechnology-brain-tech-and-ethical-challenges/my-brain-made-me-buy-it-the-neuroethics-of-advertising-exploring-ethics.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.