My Brain Made Me Buy It: The Neuroethics of Advertising - Exploring Ethics

Overview

Authors: University of California Television (UCTV)

Publication Date: 1 September 2018

Link: https://www.youtube.com/watch?v=8lQph84492c

Keywords: Consumer Neuroscience, ethics in advertising, privacy concerns, informed consent, consumer autonomy, Nielsen Neuroscience, neuroethics, advertiser responsibility, consumer protections

Type: Video

Summary

The field of consumer neuroscience, now entering its second decade, is experiencing significant growth as advertisers increasingly adopt its methods to gain deeper insights into consumer preferences and decision-making processes. However, as these techniques push the boundaries of traditional advertising, they raise pressing ethical questions. Issues such as privacy, informed consent, and the potential impact on consumer autonomy have become focal points for discussion. Dr. Carl Marci, Chief Neuroscientist at Nielsen, will explore these ethical challenges in consumer neuroscience, shedding light on the balance between innovation and ethical responsibility. Series: "Exploring Ethics"