Louis Rosenberg

Papers authored by Louis Rosenberg

March 2023, IEEE

Paper discusses the unique danger that real-time immersive interfaces and conversational AI systems can have on human agency when viewed in the context of Feedback Control systems.

CITE: Rosenberg, Louis (2023) ‘‘The Metaverse and Conversational AI as a Threat Vector for Targeted Influence,’’ in Proc. IEEE 13th Annual Computing and Communication Workshop and Conference (CCWC), 2023

Feb 2023, Arxiv

Paper discusses an analysis conducted at University of California, Berkeley of a large block of user motion data (anonymized) from the Beat Saber app. Shows that motion data can be used to fingerprint users with extreme accuracy (1 in 50,000 users).

CITE: Nair, V., Guo, W., Mattern, J., Wang, R., O'Brien, J. F., Rosenberg, L., & Song, D. (2023). Unique Identification of 50,000+ Virtual Reality Users from Head & Hand Motion Data. arXiv preprint arXiv:2302.08927

Oct 2022, IEEE

Paper discusses the new forms of predatory marketing that will likely emerge as we transition from flat media to immersive media. The paper also discusses the types of regulations that could help protect consumers from abuse and misuse of immersive forms of persuasion.

CITE: Rosenberg, Louis (2022) "Marketing in the Metaverse and the Need for Consumer Protections," 2022 IEEE 13th Annual Ubiquitous Computing, Electronics & Mobile Communication Conference (UEMCON), New York, NY, NY, USA, 2022, pp. 0035-0039, doi: 10.1109/UEMCON54665.2022.9965661

OCT 2022, Future of Marketing Institute

Article discusses the unique dangers that real-time immersive technologies (i.e. The Metaverse) can pose to human agency as a result of closed-loop feedback control.

CITE: Rosenberg, Louis (2022) The Metaverse: from Marketing to Mind Control, Future of Marketing Institute. FMI. Available at: https://futureofmarketinginstitute.com/the-metaverse-from-marketing-to-mind-control/

Jan 2022, Tech Crunch Article discusses the danger of embodied virtual assistants in virtual and augmented worlds and their potential use to influence actions throughout our daily lives.

CITE: Rosenberg, Louis (2022) The metaverse will be filled with 'elves', TechCrunch. Available at: https://techcrunch.com/2022/01/12/the-metaverse-will-be-filled-with-elves/

March 2022, BIG THINK

Article talks about the danger of Immersive Media combined with AI technologies to enable new forms of deception, coercion, manipulation, and persuasion.

CITE: Rosenberg, Louis (2022) Evil twins and digital elves: How the metaverse will create new forms of fraud and deception, Big Think. Freethink Media. Available at: https://bigthink.com/the-future/metaverse-fraud-digital-twins/

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